The Campaign Blueprint
Every campaign is built on four key pillars:
Job Details: The AI uses your job description to understand exactly who you’re looking for.
Candidates: A curated list of profiles imported from LinkedIn.
Outreach Workflow: Your sequence of connection requests and follow-ups.
Activity Tracking: A live feed of every message sent and every reply received.
🚦 Campaign Lifecycle
Where is your campaign in its journey? Check the status bar:
Status | What it means |
Draft 📝 | You're still building. No messages will be sent yet. |
Active ✅ | The engine is running! Activities are being scheduled and dispatched. |
Paused ⏸️ | Everything is on hold. Great for when you're on vacation or the role is on "wait." |
Completed 🏁 | You've reached the end of the workflow for all candidates. |
Stopped 🛑 | Manually terminated. No further actions will take place. |
📈 Success Metrics to Watch
Inside every campaign, you'll see a dashboard of real-time data. Here’s what matters most:
Qualified Rate: The percentage of candidates the AI scored 60+ based on your criteria.
In Campaign: The number of people currently receiving your outreach.
Response Rate: The ultimate goal—how many candidates are actually talking back?
🛠️ From Creation to Hire
The road to a successful hire follows this optimized path:
Create: Give your campaign a clear name (e.g., Sr. DevOps Engineer - Q3).
Define: Set your job criteria so the AI knows how to "grade" candidates.
Import: Bring in talent via LinkedIn Recruiter or Sales Navigator.
Screen: Let the AI do the heavy lifting of sorting the "Must-Haves" from the "Maybes."
Build: Design your messaging sequence in the Workflow Builder.
Publish: Hit "Start" and watch the activities begin!
💡 Pro-Tips for High-Performing Campaigns
The "Small Batch" Strategy: Before importing 500 people, start with 20. Ensure your AI screening is accurate and your messaging feels right.
AI Grade Check: If your Qualified count is too low, try loosening your Job Criteria—the AI might be being a little too picky!
Respond Fast: Automation gets you in the door, but your personal touch closes the deal. When a candidate replies, jump in manually to keep the momentum.