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Workflow Builder

The Workflow Builder is a visual tool for creating automated outreach sequences. Design how and when candidates receive messages based on their responses.

Updated this week

Interface Components

  • Left Panel: Contains the building blocks (Actions) you can drag onto the canvas.

  • Center Canvas: The workspace where you arrange and connect your sequence.

  • Right Panel: Contextual settings for the specific block you have selected.


Action Blocks

Action

Usage

Connection Request

The initial invitation for candidates outside your network. (Max 300 characters).

Send Message

Direct outreach to existing connections. No character limit.

Send InMail

Reaches candidates without a connection. Requires LinkedIn Recruiter credits.

View Profile

A passive action that visits the candidate’s page to build familiarity.


Building the Sequence

1. Adding and Connecting Blocks

  • Add: Drag a block from the left panel onto the canvas.

  • Connect: Click the handle at the bottom of a block and drag it to the top of the next block in the sequence.

  • Wait Periods: Configure the "Send After (Days)" setting in the right panel to define the delay between steps (minimum 1 day).

2. Logic Paths

When connecting blocks, you must define the condition that triggers the next step:

  • Accepted & Replied: The candidate responded; usually ends the automation to allow for manual follow-up.

  • Accepted (No Reply): The candidate joined your network but hasn't messaged yet.

  • No Reply / Not Accepted: The candidate hasn't acted on the request within your specified timeframe.


Configuration Settings

Messaging Options

For each message block, you can choose between two methods:

  1. AI Agent: Generates a unique message for every candidate by analyzing their specific profile data.

  2. Template: Uses static text. You can insert dynamic variables to ensure basic personalization:

    • {candidateFirstName}

    • {candidateLastName}

    • {schedulerLink} (Your booking link)

Account Selection

You can assign different LinkedIn accounts to different blocks within the same workflow. Ensure the selected account has an active connection in your settings.


Validation & Publishing

Before a campaign can go live, the system checks for the following:

  • Entry Point: Workflows for new prospects must start with a Connection Request or InMail.

  • Connectivity: All blocks must be properly linked with no "dead ends" or circular loops.

  • Account Setup: Every block must have a valid LinkedIn account assigned to it.

Note: Once a campaign is Published, the workflow structure is locked and cannot be edited. Verify all timings and templates before finalizing.


Efficiency Tools

  • Copy From: Import a proven workflow structure from a previous campaign to save time.

  • Reset: Clears the canvas entirely if you need to start over.

  • Drafts: Use "Save Changes" to keep your progress without activating the campaign.


Best Practices

  • Timing: A 3–5 day delay between a connection and the first follow-up is standard.

  • Multi-Pathing: Always include a "Not Accepted" path (such as an InMail) to capture candidates who don't see your initial request.

  • Personalized Landing Pages: If using the AI Agent, enable landing pages to track which candidates are clicking through to your job details.

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