Campaigns
Create, build, and launch automated outreach — from sourcing and AI screening to multi-channel sequences.
10 articles
- Campaigns overviewUnderstand the campaigns list — campaign cards, statuses, filters, card actions, and launching several draft campaigns at once with bulk launch.
- Creating a campaignCreate a new campaign, choose between Recruitment, Sales, and Marketing types, and get to know the tabs inside every campaign.
- Defining your audience & sourcing candidatesImport candidates into a campaign from a LinkedIn Recruiter search, choose screening and duplicate-handling options, and enrich contact details.
- AI screening & screening criteriaSet up knockout and nice-to-have screening criteria, run AI screening, understand scores, and fine-tune results with the interactive Screening Overview.
- The campaign builderBuild your outreach sequence on the visual canvas — add and connect blocks, set delays, duplicate nodes, and save your workflow.
- Workflow nodes referenceEvery block in the campaign builder palette — what it does, its settings, and which outcome paths it offers.
- Writing messages & the AI BuilderConfigure template or AI-generated messages, use personalization variables and multi-language templates, and generate whole sequences with the AI Builder.
- Launching & monitoring a campaignPublish a campaign, pause and resume it, edit a live sequence, add new profiles to a running campaign, and read the campaign statistics.
- Training Center & message approvalsControl how the AI writes for each campaign with the Training Center, and review AI-generated messages in the approval queue before they're sent.
- The Conversational Agent — automatic follow-ups and schedulingLet an AI agent take over when a candidate replies — it answers on the same channel, works toward your goal, and books meetings directly in your Cal.com calendar.